Introducing Marketing AI
Explore how Marketing AI helps you create, automate, and optimize personalized marketing actions through notifications, push messages, and omnichannel campaigns.
Marketing AI is the strategic area of our platform designed to create, manage, and automate marketing campaigns directly through the Smart Assistant. It allows you to transform conversational experiences into personalized marketing opportunities, reaching users at the right time, with the right message, and through the right channel.
By integrating user behavior data, contextual insights, and AI-driven automation, Marketing AI enables your team to:
- Increase user engagement with targeted, context-aware notifications
- Automate marketing workflows based on real-time user interactions
- Improve conversion rates through personalized campaigns
- Reach users across multiple channels with coherent messaging
- Strengthen brand visibility within the conversational experience
With these tools, your marketing strategy becomes dynamic and responsive — guided by data and driven by intelligent automation.
Marketing AI is divided into three core sections: Marketing Notifications, Push Messages, and Campaigns. By combining all three components, it becomes a unified environment for intelligent user engagement. It empowers your team to move beyond static messaging and into a new era of adaptive, AI-driven marketing communication.
Marketing Notifications
Marketing Notifications are smart visual campaigns displayed directly through the Smart Assistant avatar. They serve as attention triggers designed to attract users to promotions, announcements, or personalized actions.
These notifications appear during the browsing experience, blending marketing and user assistance in a non-intrusive way.
By using Marketing Notifications, brands can maximize the visibility of campaigns and transform the assistant into a marketing touchpoint that encourages exploration and interaction.
Push Messages
Push Messages are automated conversational campaigns that proactively send messages to users based on predefined rules, triggers, or behavioral patterns. They can also appear as contextually relevant responses within conversations when the assistant identifies an opportunity to engage with promotional or informational content.
Push Messages bridge the gap between marketing automation and conversational intelligence — ensuring each message feels natural, relevant, and valuable.
Campaigns
Campaigns are targeted marketing actions dedicated to specific channels or devices, enabling broad-scale communication such as push notifications on mobile or desktop. They allow marketing teams to reach both new and returning users, synchronizing their Smart Assistant strategy with omnichannel efforts.